In today’s fast-paced, technology-driven marketplace, consumers are no longer mere buyers; they are rather informed curators whose choices are increasingly shaped by information, social media and economic realities, says Babajide Sanwo-Olu, Governor of Lagos State.
Babajide Sanwo-Olu who spoke recently at Consumers Value Awards (CVA) organized by BrandXchange, a consumer-focused brand and reputation platform therefore challenged both government and the private sector to continue to love, respect and serve the consumer.
Represented by Fola Solebo, General Manager, Lagos State Consumer Protection Agency (LASCOPA), the governor highlighted the importance of trust, empathy, accessibility and sustainability in defining value.
Similarly, the National Communications Commission (NCC) also reaffirmed its support for the CVA initiative. Its goodwill message was from the Executive Vice Chairman/Chief Executive Officer, Aminu Maida.
The Commission noted that citizens scorecard provides a platform for amplifying consumer voices and encouraging responsiveness, transparency and accountability.
For NAFDAC, consumer value is inseparable from safety, quality and efficacy. Mojisola Christianah Adeyeye, Director-General/Chief Executive Officer of the agency who was represented by Joan Abaagu, Head, Reforms Unit/Office of Women and Child Health, Lagos commended BrandXchange for providing citizens with a direct voice to evaluate brands and public institutions, noting the importance of integrity and transparency in building and sustaining consumer trust.
Akonte Ekine, Convener of the Consumers Value Awards, said the awards were founded on the belief that consumers and citizens deserve a stronger voice in the marketplace and in the delivery of public services.
“We believe that consumers and citizens are the paymasters. And paymasters deserve a better experience,” Ekine said.
According to him, the five-year journey of the CVA has demonstrated the importance of creating platforms through which consumers can speak, engage and recognise organisations that earn their confidence.
The 5th edition of the CVA, which threw open companies and public institutions for assessment based on trust and impact showed that National Agency for Food and Drug Administration and Control (NAFDAC) is the Most Trusted Public Institution while National Communications Commission (NCC) which scored 54.8% was adjudged the Outstanding MDA/Public Service Impact.
Lagos State Printing Corporation recorded 81.1% and was recognized for its Excellence in Service Delivery .Lagos State Waste Management Authority (LAWMA) — 46.9%: got Outstanding Public Service Impact Award.
The organisers said the CVA is deliberately designed not simply as an awards ceremony, but as an evolving consumer engagement platform that encourages brands, institutions and government to listen to the people they serve. A total of 40 brands and government institutions were recognized for their impact and trust.
