Presley Gerber, the 27-year-old son of supermodel Cindy Crawford and businessman Rande Gerber, died Sunday at a rehabilitation facility, according to the Los Angeles County Medical Examiner’s office, which has not yet listed an official cause of death.
An autopsy had not been completed as of Sunday, leaving the circumstances of Gerber’s death unconfirmed even as outlets began reporting the news within hours of the medical examiner’s initial statement. A representative for Crawford and Rande Gerber said in a statement that “the family is asking for privacy during this very difficult and painful time,” a message relayed to multiple outlets including CNN and PEOPLE on behalf of the family.
ATN, New York has gathered that Gerber had spoken publicly in recent years about a long battle with substance use and mental health challenges, though no official statement has tied those struggles directly to his death, and any such connection remains speculative pending the medical examiner’s findings. His younger sister, model and actress Kaia Gerber, described his history in her September 2026 American Vogue cover story as a “decade-long struggle with drug addiction,” telling the magazine that “when something like that happens in a family, it kind of levels everyone.”
Gerber built his own modeling career following in the footsteps of both his mother and sister, making his runway debut for the Italian fashion label Moschino at age 16 before going on to work with major houses including Burberry, Dolce & Gabbana and Bottega Veneta. His father, Rande Gerber, is a prominent hospitality entrepreneur who co-founded the Casamigos tequila brand alongside actor George Clooney, a venture that sold to spirits giant Diageo in 2017 for close to $1 billion.
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Gerber discussed his mental health and addiction history publicly on at least one occasion beyond his sister’s magazine interview. Speaking on the Studio 22 podcast in 2023, he said, “Having struggled with mental health, depression and some other things that come along with that, I think that whether I help one person or a hundred people get out of that place that I was in at one point in my life, that’s all I need to do.” He had previously disclosed a near-fatal fentanyl overdose that left him in a coma for several days, an episode he described as a turning point in his recognition of the severity of his addiction.
The Gerber-Crawford family has repeatedly described itself as close-knit despite the public attention that has followed its members throughout Presley and Kaia’s careers. Gerber appeared alongside his sister in a 2018 Calvin Klein campaign and had her name tattooed on his arm, telling PEOPLE magazine at the time, “We’re a close family, especially me and my sister, so it’s definitely cool. We get to travel together half of the time, so it makes it a lot less lonely.”
He also appeared alongside his mother in Pepsi’s 2018 Super Bowl commercial, a full 26 years after Crawford first appeared in the brand’s famous 1992 advertisement, an appearance widely regarded as one of the most iconic Super Bowl ads of its era. Reflecting on filming the commercial together, Gerber told PEOPLE, “We’re a really tight family, so it was just like going to work with one of your friends. It was so fun, and easy.”
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Crawford marked her son’s 27th birthday in July with a pair of childhood photographs posted to Instagram, writing at the time, “I’m so proud of the man you’ve become, but I’ll always see you as my little boy! Love you.” The post came roughly two months before his death, adding to the sense of shock among fans and followers who had seen the family celebrate the milestone birthday only weeks earlier.
News of Gerber’s death spread quickly across entertainment media Sunday, with numerous outlets confirming the report through the family’s representatives and the Los Angeles County Medical Examiner’s office. No memorial or funeral arrangements had been publicly announced as of Sunday evening, and the family has not indicated when or whether further details about the cause of death will be released once the autopsy is complete.
This is a sensitive topic, and readers who are personally struggling with mental health or substance use concerns are encouraged to reach out to a trusted professional or local support service for help.
