NESCAFÉ has reiterated its commitment to the Nigerian hustle and business resilience, by supporting the entrepreneurial journey of young business owners with critical equipment to help deepen and grow their businesses.
The brand supported four young Nigerians with sewing machine, make-up kit, camera and laptop to scale their businesses through the next level promotion inspired by the resilience of everyday Nigerians.
“The NESCAFE Next Level Promotion was inspired by a simple insight. Across Nigeria, people are working hard every day to build businesses, learn new skills, and create better futures for themselves and their families,” Wassim Elhusseini, MD/CEO, Nestlé Nigeria, said during the NESCAFE Next Level winners announcement held on Friday July 10, 2026.
According to him, the promotion was geared towards celebrating the entrepreneurial spirit of young Nigerians that continues to inspire everyday living. He added that campaign aimed to do more than reward loyalty; rather to reward the hard work, resilience, and determination that drive so many Nigerians every day.
“For decades, NESCAFE has been part of Nigerian mornings, helping people start each day with purpose. Over the years, we have seen our consumers grow, adapt, and pursue new ambitions. As a brand, it is important that we continue to grow with them,” Elhusseini said.
Jean-Pierre Duplan, Category Manager, Coffee, reiterated the commitment of the brand to always support the everyday hustle of Nigerians. According to him, the promotion was inspired by the business ingenuity of everyday Nigerians.
“For decades, we have been part of their mornings, helping them start each day strong. But beyond every cup of coffee, we are always looking for meaningful ways to stay true to that commitment,” Duplan said.
According to him, the promotion was a strategic way of bringing the brand promise to life by rewarding its consumers with prizes that could make a real difference in their entrepreneurial journeys.
“The NESCAFE Next Level Promotion may be coming to an end today, but our commitment to supporting the ambition of Nigerians continues. We look forward to creating more experiences that inspire progress and reward the loyalty of the consumers who choose our brand every day.
“The response exceeded our expectations. We received over 240,000 entries from consumers across the country, and more than 41,000 winners received airtime, cash prizes, and other exciting rewards,” Duplan said.
