PariPesa and Olympique de Marseille have launched a new partnership dedicated to the African
market, with Zambia forming part of the audience focus for the collaboration. PariPesa has become
OM’s Regional Africa Partner, bringing Olympique de Marseille and the PariPesa brand closer to
football fans in Zambia.
Built around football passion, ambition and audience engagement, the collaboration will bring together
OM’s football heritage and PariPesa’s digital experience and African market presence.
The partnership will create a regular flow of fan-focused activity. Co-branded digital campaigns will
bring Olympique de Marseille content and stories closer to football supporters in Zambia, while
competitions, giveaways and original content will provide additional opportunities for fans to take part.
“Africa has always held a special place in Olympique de Marseille’s identity and community. Through
our partnership with PariPesa, we look forward to creating new opportunities to engage with our
supporters across the continent and further strengthen this connection,” said Alban Juster, General
Manager of Olympique de Marseille.
“Olympique de Marseille is a club with an extraordinary football heritage and a special connection with African fans. We are delighted to become OM’s Regional Africa Partner and look forward to bringing this partnership to life through exciting content, activations and experiences for our audiences across the continent,” said Jonathan Namasiku, PariPesa Africa CCO.
Olympique de Marseille becomes another important element of PariPesa’s long-term brand
development in Africa. The collaboration helps strengthen PariPesa’s credibility and visibility among
Zambian football audiences while creating stronger associations with one of Europe’s most recognized
football clubs.
It also builds on PariPesa’s work with Yaya Touré, its Brand Ambassador and one of Africa’s most
celebrated football icons. Touré’s standing among football fans in Africa and OM’s historic links with the continent together reinforce PariPesa’s relationship with internationally recognized football names and support a trusted and recognizable brand presence.
Throughout the partnership, PariPesa and Olympique de Marseille will work together on initiatives
created for African football fans, with supporters in Zambia able to engage through digital campaigns,
competitions, giveaways and original football content.
PariPesa & Marseille – together, straight to the goal!
Stay tuned as the partnership grows through new stories, campaigns and experiences created for
football fans across Zambia and Africa.
